The company that today is known as Magnum Logistics began life in 1989 as the entrepreneurial idea that any start-up trucking company had to have a niche in the marketplace to survive. What niche was most defensible?
There was not any tractor or trailer a fledgling motor carrier could purchase that every other trucking company could not purchase. There was not any destination a start-up carrier could serve that any other trucker could not serve. And there certainly was not any price for services the young company could offer that a competitor could not beat. So how, then, would this start-up compete and, God willing, survive against large companies like J B Hunt or Schneider who have seemingly unlimited capacity and resources? Service.
Top Notch, Can not-Be-Beaten, Always On Time, S-E-R-V-I-C-E !
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